Brand Strategy
Branding
Your brand is driven by well thought out messaging platforms and visuals, which are supported by on-going monitoring tactics. This is the core, differentiating your business expressed with creative execution. It represents everything you stand for. It is what sets you apart in the minds of customers and is the overarching message that you wish to communicate. Your brand is the ultimate expression of your value proposition and enables you to drive your strategy.
THE PROJECT
Big Picture Real Estate Group, brokered by EXP Realty, wanted to update its branding and differentiate itself within a competitive real estate marketplace. After conducting qualitative research methods, the strategy was to embark on a rebranding journey.
THE CHALLENGE
The company didn't have a brand or consistency of their voice. This is a visual update to better communicate your positioning and not a strategic change. Create synergy between the groups name and the agents. Additionally, awareness and encourage home buyers and sellers to work with a team of real estate agents.
THE SOLUTION
As with any brand, periodic updates to the visual look are necessary to stay connected with the ever-changing consumer market. When updating a company’s visual image, it is important to refresh the look without losing the identity of what made them who they are. In other words – with the updated look, people still need to easily recognize the company and its vision. The strategy included the implementation of the following:
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Logo design
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Digital design and content
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Email
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Video
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Blogs
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Traditional print
CONTACT ME TODAY
Sharon Bargas
402-319-2277 | SharonBargas@outlook.com | www.linkedin.com/in/sharonbargas/